LOS ANGELES--(BUSINESS WIRE)--Today Travis Boatman, Vice President of Worldwide Studios, EA Mobile, demonstrated SCRABBLE on Apple's iPad^TM at the flagship Apple store in New York City to the assembled crowds in line. SCRABBLE, under license from Hasbro in the U.S. and Canada only, is one of the five games EA made available today for the new device. See the full press release here: http://news.ea.com/news/ea/20100402005153/en/EA-Announces-Blockbuster-Games-Apple%E2%80%99s-iPad

Photo one: Travis Boatman of EA Mobile demonstrates how to play SCRABBLE using the iPad as the game board and two iPhones as personal "tile racks."

Photo two: Travis Boatman of EA Mobile shows off SCRABBLE for iPad to kids in the crowd at the flagship Apple store in New York City.

Photo three: SCRABBLE by EA Mobile on a brand new iPad outside the flagship Apple store in New York City.

SCRABBLE Offers Players a Modern Twist to the Classic Word Play Experience
SCRABBLE for iPad spells F-U-N! EA Mobile has created fans' favorite crossword game, with a fresh interface uniquely designed for iPad that lets players pass ‘n' play or go solo, in portrait or landscape mode. Social and multiplayer capabilities also enable players to challenge friends on Facebook, or through a local Wi-Fi network. In the all new "Party Play" mode, up to four iPhone or iPod touch players can connect their devices to be used as private tile racks and seamlessly play their words onto the iPad "game board" with a simple flick. And for newcomers, the exclusive "Teacher Feature" shows players the best word choice for the previous play.

NOTE TO EDITORS: Video footage of these specially-designed EA games for iPad and other broadcast quality video (including executive sound bites) will be available today and Monday, April 5. See coordinates below.