Thursday, January 06, 2011 -- Scosche Industries has announced this week that it has introduced a new branding strategy for the company. The re-branding initiative separates the Scosche Car Audio and the Scosche Consumer Technology segments of the business.

The initiative includes a completely new look for the company's logo, icon badges, the website and collateral materials that will follow, the company stated. The new design of the website creates greater ease of navigation and allows consumers and industry advocates to get the information they want and need by visiting the segment they are most interested in, according to Scosche. Consumers and business partners will be able to identify the Car Audio and Consumer Technology products by the new icon badge for each segment.

“As our company continues to grow and our brands strengthen, it was important for us to separate our segments and design new logos that will allow us to simplify our message to our different audiences," said Kas Alves, executive vice president. "Scosche industries Our rebranding effort aligns itself well with our overall strategy to support both the car audio aftermarket industry and the consumer technology industry.”

The company said that the rebranding initiative is part of Scosche’s ongoing commitment to offer the highest levels of service to its customers and enthusiasts.

"Our branding strategy will carry on into 2011 and beyond as we further expand our product offerings and continuously enhance our research and development to meet dealers and consumers needs with the most innovative products," Alves concluded.

Highlights of the Scosche branding campaign include:

• Complete graphic redesign
• New logos for Scosche Car Audio and Scosche Consumer Technology
• New icon badges for brands
• New websites
• New Facebook pages

Visit www.scosche.com for more information.

Scosche added that if you are attending the 2011 CES, visit booth #1409 at the North Hall of the Las Vegas Convention Center to see the company's mobile electronics aftermarket accessories or booth #4106 in the iLounge Pavilion for its Consumer Technology products.